I feel like I have been pushing the limp rope of green building and remodeling for almost 10 years now, and very recently, someone finally yanked on the other end. Finally, there is enough interest to make a career out of it!

但是，等等 - 令人难以置信everything是绿色的。似乎每个新业务都称为“绿色”或“ eco”。现在，房主对绿色建筑产生了兴趣，市场上存在太多的困惑，以至于他们在巨大的“绿色”海中迷失了方向。有数十个建筑认证计划，公众面临彼此区分的挑战。绿色产品和产品认证，many of which are of dubious value, are choking the market. To add to the confusion, we havegreen designations for个人.

And let’s not forget the media. A few years ago, it was rare to see an article about anything green, yet today the only way you aren’t bombarded with green articles is if you don’t read or watch TV. These forces have combined to create what吉姆·哈克勒（Jim Hackler），“ Urbane环保主义者”，称为“绿色疲劳”。

Backlash!

Clearly, consumer interest in green building is increasing, but I am worried that the information overload that creates this green fatigue may be leading some people to see green as a fad—they may wait on the sidelines for it to pass and see what comes along next. We are in danger of losing the attention of a significant part of the population, which the industry cannot afford.

我们当中那些热衷于绿色建筑的人知道，这不仅仅是一种过时的时尚。我们知道这是我们行业的未来，我们需要继续增加对绿色房屋的需求和供应。似乎我们正在寻找一座巨大的绿色山峰，在可持续性成为常态之前，我们必须一遍又一遍地攀爬。在我们失去所有人的注意之前，我们需要提出一种方法来隧道穿过那座山，然后更快地到达另一侧。

It seems that even the media is beginning to experience green fatigue. The events of the last few weeks—celebrity deaths, gubernatorial trysts in South America, Iranian elections—have managed to push sustainability off the front page and out of our consciousness.

Planning our own obsolescence

I like to think that the current definition of “green building” will eventually give way to just “building”; that someday, all building will be “green,” the only way we build and remodel. When that happens, we will need to look for our next point of differentiation to stay ahead of the pack. My gut feeling is that this won’t happen during my working life, but it might in the next generation’s. Until it does happen, we need to keep up the hard work of building, remodeling, marketing, teaching, learning, and convincing homeowners, contractors, trade contractors, lenders, appraisers, and everyone else involved in the industry that green building is the right path for all of us to take. It continues to be an interesting journey.